Hayley Chapman

Hayley Chapman

Senior Program Director
Patient Focused Medicines Development (PFMD)/The Synergist

Hayley is a seasoned healthcare leader with over 25 years of experience driving strategic partnerships and patient-centric innovation across the sector. As a Senior Program Director at Patient Focused Medicines Development (PFMD)/The Synergist, she leads high-impact initiatives focused on patient experience data, patient engagement intelligence, and embedding the patient voice in ESG/sustainability strategies and investment frameworks. Based in Canada, Hayley holds a Master of Health Science from the University of Toronto and has held senior roles in marketing, patient advocacy, and community engagement. Her expertise lies in aligning biopharma and patient organizations through collaborative models that deliver measurable value. A passionate advocate with lived caregiver experience, Hayley brings authenticity and insight to every initiative she leads. She is instrumental in advancing PFMD’s operational strategy and methodological coherence, ensuring meaningful, scalable, and systematic patient engagement across the healthcare ecosystem.